Aston Martin's Formula 1 team has announced a new partnership with Xerox meaning the office technology leader will become a global partner of the outfit.The deal, which... read more »

Using the Dallara-built Formula 2 chassis, the car has been augmented with new bodywork to offer the illusion of contemporary F1 machinery, leaning into the design... read more »

Some of the most significant changes in the way F1 is broadcast have taken place behind the scenes, especially with its production facility at Biggin Hill in the UK having been... read more »

Alfa Romeo is to auction a strikingly-liveried Formula 1 showcar designed by a world-renowned graffiti artist. Alfa Romeo collaborated with Germany-born BOOGIE to produce the... read more »

Alfa Romeo pays homage to their heritage with 2022 livery, and provides fans a unique visualisation experience with JigSpace. read more »

The world champion team has revealed plans to work with new sponsor TeamViewer to explore what opportunities can be provided with AR technology.Global software company... read more »

Williams confirms that the hacking which compromised its Augmented Reality car launch on Friday was completely outside of its in-house systems. read more »

Williams planned to launch their 2021 challenger via augmented reality, but hackers forced the plan to be scrapped. read more »

Williams are forced to abandon an augmented reality launch of their new Formula 1 car when the app they had designed was hacked. read more »

Williams abandoned plans to reveal its 2021 Formula One car via an augmented reality app after it was hacked and images leaked online. read more »

Williams had planned to present its new car via an augmented reality app, only for hackers to force the team to abandon the idea and remove the app from digital platforms.The... read more »

Williams plans to unveil its new car for this season via augmented reality have had to be abandoned. read more »

Williams has had to abandon its plan to launch its 2021 car using augmented reality after the app was hacked. read more »

Williams will use augmented reality to unveil its 2021 challenger, the FW43B, on Friday. read more »

Williams Racing has announced it will use augmented reality to launch its 2021 Formula 1 challenger on Friday. read more »

Williams has announced that fans will get the first glimpse of their 2021 Formula 1 car, named the FW43B, using augmented reality through a dedicated app. The car will be... read more »

Williams has announced it will reveal its new car for the 2021 Formula 1 season using augmented reality on Friday afternoon read more »

Lewis Hamilton says he has taken a greater sense of satisfaction from the 2019 season as a result of his Formula 1 success being augmented by achievements off the track. read more »

Since their integration in 2015, Epson’s awesome Moverio smart glasses have allowed Mercedes-AMG Petronas Motorsport to offer the only augmented reality tour in the Formula One... read more »

Formula 1 is an ever changing and adapting sport. The cars have come a long way since the sports beginnings back in the 1950s with the introduction of aerodynamics,... read more »

The Williams team's decision to sign up to a new F1 agreement has augmented solid half-year financial results. read more »

Have you ever thought that a simple luggage in Malpensa could turn into one of the most perfect machine in the world? This is augmented reality, a step forward in the future.... read more »