Alfa Romeo are back in Formula 1 after a 30-year absence as Sauber confirmed the iconic brand as their new title sponsors from next season. read more »

Sauber have announced that Alfa Romeo will return to Formula 1 for the first time in 30 years and become their title sponsors from next season onward. read more »

McLaren executive Zak Brown has said the team have signed with "two sponsors" for the 2018 season, with one of them reportedly being Petrobas. read more »

As Chase Carey talks of attracting new sponsors to F1, long-term sponsor Hugo Boss dumps F1 for Formula E. read more »

Daniil Kvyat will return to the cockpit of his STR11 for the United States Grand Prix; that's according to his sponsors. read more »

Red Bull have confirmed that Aston Martin will be the team's title sponsors in 2018. read more »

"When you look at the last three years it’s been a proper disaster for us in terms of credibility and getting new sponsors." read more »

"It would have been nice to announce it before the summer break as you always want more time to prepare to get sponsors but we don’t plan on using it as an excuse." read more »

Felipe Massa feels Williams need to show that they want him for what he can "contribute" on the race track, not just as a mentor to Lance Stroll or to suit the sponsors. read more »

Force India are "very close" to signing a new deal with Sergio Perez, they just need to iron out a few details with his sponsors. read more »

Formula 1 boss Chase Carey has spoken about the difficulties in trying to keep both fans and sponsors happy when viewing the sport. read more »

Force India owner Vijay Mallya says there is "no specific timeline" for the team's rebrand as they ponder name options to make the team more attractive to sponsors. read more »

Force India is nearing a name change to make it more attractive to global sponsors. read more »

Vijay Mallya admits that in a bid to attract new sponsors he is considering changing his team's name. read more »

Force India is considering changing its name to take on a more "international flavour" and make the Formula 1 team more attractive to potential new sponsors, says... read more »

McLaren admits there is barely any business case left for it to stay with Honda if it cannot secure prize money or sponsors. read more »

Formula 1 raced in Monte Carlo on Sunday; a time for fans to get up close and personal with the speed of F1 cars, for teams to sell out for sponsors and time for a first Kimi... read more »

The McLaren sponsors that have joined Fernando Alonso for the Indianapolis 500 are doing so for free; that's according to Zak Brown. read more »

McLaren's sponsors aren't being charged for IndyCar exposure read more »

McLaren is not charging its sponsors any extra for their involvement with Fernando Alonso's Indianapolis 500 programme, in part due to its troubled Formula 1 fortunes read more »

Ross Brawn believes that by levelling Formula 1's playing field, the sport will attack more manufacturers and sponsors. read more »

Although Haas are set to start this season with minimal sponsorship on board, team boss Guenther Steiner says he is not worried about the situation. read more »

Haas team boss Guenther Steiner is unconcerned by the lack of sponsors on the outfit's Formula 1 car for the second season running, making clear that "we can… read more »

Gene Haas believes his team still needs to prove it belongs on the Formula One grid before it can attract significant sponsorship. Haas' debut campaign in 2016 was a mixed... read more »

Rio Haryanto's hopes of returning to the Formula One grid in 2017 have been dealt a major blow after losing sponsors Pertamina. Haryanto drove for Manor in the first 12... read more »