Formula 1 has announced Lenovo as its latest global partner in a deal that will see the technology company become the title sponsor of two grand prix from the 2025 season... read more »

Ferrari have announced the termination of the partnership with Santander, with their cooperation set to end at the end of the year after a three-year period. read more »

Williams Formula 1 boss James Vowles has denied that sponsor deals with Argentinian companies had a role in the choice to promote Franco Colapinto mid-season. The Grove-based... read more »

Formula 1 is an expensive, exclusive and - to the likes of Andretti, at least for the time being - elusive club.You think F1 teams, you think money - and why wouldn't you?... read more »

McLaren CEO Zak Brown has claimed the “toxic environment” within Red Bull could even dissuade possible sponsors from wanting to partner with the Formula 1 side. Red Bull’s... read more »

Since US-based Liberty Media took over F1 in 2017, it has made untapping the series' potential in America one of its key priorities, adding races in Miami and Las Vegas to... read more »

More points equals more prizes or at least more incentives for sponsors. That’s one of many debates being held in Formula 1 at the present moment (there are too many to count... read more »

DHL is one of several sponsors that were first signed up in the days of former F1 boss Bernie Ecclestone, and which have continued through the Liberty Media era.Ecclestone... read more »

Max Verstappen has revealed a theory that Lewis Hamilton's move to Ferrari was leaked by one of the Maranello team's sponsors. read more »

The team, which launched its new VCARB 01 in Las Vegas late on Thursday night, will continue with its most experienced ever line-up this season, with Ricciardo joined by Yuki... read more »

Following a winter of significant change for the Faenza-based squad, which has a new team principal and new identity, the VCARB 01 was shown for the first time at a launch... read more »

One of Ferrari's sponsors may have dropped a clue earlier this week about Lewis Hamilton joining the team, suggesting that this move has been in the pipeline for a little... read more »

Peroni Nastro Azzurro 0.0% has announced a multi-year global partnership with the Ferrari Formula 1 team and also the Ferrari Challenge Trofeo Pirelli series. The premium... read more »

Williams team principal James Vowles has said that Lewis Hamilton is 'the most naturally talented driver' he's ever worked with, putting him ahead of even the... read more »

The team has retained Daniel Ricciardo and Yuki Tsunoda for this season, leaving Liam Lawson, who contested five races last year, on the sidelines.The fresh identity, incoming... read more »

Sponsoring a Formula 1 team is big, big money. read more »

One of Max Verstappen's long-time sponsors has explained the decision to split from the reigning F1 world champion.  read more »

Sky F1 pundit Bernie Collins believes AlphaTauri erred in not pairing Daniel Ricciardo with Red Bull reserve driver Liam Lawson for the 2024 season - and suggests sponsors may... read more »

Max Verstappen wasn't the only one setting records in F1 this season.The series went through an important milestone in 2023 as it surpassed 300 corporate sponsors for this... read more »

Usually the publication of the list is the first official chance to see any new names, but sometimes teams agree with the FIA to wait due to the requirements of sponsors.For... read more »

In the upcoming F1 2024 season, Fernando Alonso and Lance Stroll are set to race under the banner of the Aston Martin Aramco Formula 1, with Cognizant no longer title sponsors... read more »

AlphaTauri CEO Peter Bayer has confirmed the team will undergo a complete rebrand for the 2024 season, after they landed a deal with two new US sponsors. read more »

Formerly known as Toro Rosso, the organisation was rebranded in honour of Red Bull-owned clothing company AlphaTauri in 2020, but with that deal set to end, it has been... read more »

Alfa Romeo driver Zhou Guanyu has insisted that he has 'personal sponsors' as he rejected claims that financial reasons were to blame for a lack of confirmation... read more »

Previously, drivers with significant private wealth or backing from major sponsors could effectively buy a race seat at teams towards the lower end of the grid who were in need... read more »