Zhou's pace in F2 this season, allied to some healthy backing from Chinese sponsors, has left the 22-year-old Alpine Academy driver as the most likely candidate to step up... read more »

A report has claimed that sponsors of Guanyu Zhou would be prepared to give €30million to put the Chinese driver in a seat at Alfa Romeo next season. read more »

Formula One is considering easing some of its strict COVID-19 'bubble' protocols, in force since last year, so teams can entertain sponsors and guests more freely at... read more »

Zak Brown has called for an easing of the current COVID restrictions... in order that teams can entertain sponsorship guests. read more »

McLaren Racing CEO Zak Brown is confident F1 would lose none of its partners should the sport adopt louder bio-fueled engines. read more »

McLaren CEO Zak Brown does not think louder engines would scare away sponsors in Formula 1 as long as they were sustainable. read more »

As Christian Horner calls for noisy, high-revving engines for 2025, Toto Wolff argues that the sound of F1 has little relevance to new fans and that F1's stakeholders,... read more »

Formula 1 has revealed Crypto.com has joined its roster of sponsors and will be the partner of the championship's Sprint series. Crypto.com's logos will have a... read more »

It wasn't so long ago that Formula 1 found it was having to work hard to defend itself from the critics.Rampant costs were out of control. The screaming V8 engines made it... read more »

Williams CEO Jost Capito has confirmed the team is poised to make a number of announcements with regard to new sponsors after launching its latest car bereft of crucial backers. read more »

Team principal Otmar Szafnauer believes that the Aston Martin name rather than Sebastian Vettel is the biggest appeal for sponsors. read more »

Red Bull owner Dietrich Mateschitz said performance was the only deciding factor behind hiring Sergio Perez for 2021. read more »

Claire Williams has said the Williams family would have been "OK" to continue if it wasn't for the loss of their title sponsors and the Covid-19 pandemic. read more »

McLaren are seeking to boost their total of 41 team sponsors by attracting more from the Asia region. read more »

Former Formula 1 team boss turned pundit Eddie Jordan has claimed Ineos, a sponsor of the Mercedes F1 Team, is looking to take a majority stake in the outfit. Ineos is a... read more »

According to the rumour mill, Sergio Perez's sponsors are trying to stop the Mexican losing his seat to Sebastian Vettel in 2021. read more »

Sergio Perez has hit out at "bull****" and "disrespectful" reports that he visited sponsors when he returned to Mexico after the Hungarian GP. read more »

McLaren could be on the verge of announcing a new deal with one of its original sponsors. read more »

Formula 1 teams are well-known for marketing and exploiting every possible opportunity when it comes to merchandise. T-shirts and caps are the most prominent items from... read more »

ROKiT has said they remain “fully committed” to their other motorsport partnerships following their split as title sponsors of Williams. A title sponsorship that was supposed... read more »

Williams is set to unveil a new livery before the start of the 2020 Formula 1 season after splitting from title sponsors ROKiT. read more »

Claire Williams has said the team "met all contractual obligations" with ROKiT but would not go into detail about why they have split from their title sponsors. read more »

Formula 1 sponsors come and go, but which companies have spent the most to be a part of the sport? Formula Money provided GPFans with the numbers behind F1. read more »

With no races taking place and sponsors withdrawing their money, Louis Deletraz fears it could take motor sport a long time to recover. read more »

Racing Point team principal, Otmar Szafnauer, has said that ex-title sponsors SportPesa left due to "some difficulties in their home market". read more »