F1 welcomes another luxury brand to the sport... read more »

Formula 1 has announced luxury fashion brand Louis Vuitton will become the Australian Grand Prix's title sponsor from this year.Louis Vuitton is part of the LVMH group... read more »

Johnny Herbert has been announced as a Global Brand Ambassador for Lola Cars, just one day after being dropped as a Formula 1 race steward by the FIA. The post Johnny Herbert... read more »

F1 has announced that Louis Vuitton has become the sport's latest partner in a deal which will see the brand sponsor the 2025 season-opening Australian Grand Prix. The... read more »

Ahead of the upcoming season, Mercedes have confirmed that they will launch their brand-new car on February 24 in Bahrain, two days before the three-day pre-season testing gets... read more »

British celebrity chef and restaurateur Gordon Ramsay has entered a partnership with Formula 1 in a brand new 10 race deal. read more »

An exciting lineup has been revealed in a brand-new partnership for Formula 1, but two major teams were absent from the announcement. read more »

Lewis Hamilton spotted debuting posh new watch on Ferrari debut. read more »

Former Formula 1 technical chief Pat Symonds has just started his new work at the brand-new Cadillac F1 Team, and he offered an update about the opening phase of the build-up... read more »

TWG Motorsports and General Motors have formed a new company to build the future Cadillac Formula 1 team's engines beyond its initial arrangement for a supply of Ferrari... read more »

Red Bull team principal Christian Horner has downplayed the impact of losing two key members of staff ahead of the 2025 Formula 1 season.Technical guru Adrian Newey announced... read more »

Le Mans 24 Hours winner Ryo Hirakawa has joined Alpine's Formula 1 team as its test and reserve driver.Having previously been a part of McLaren's driver development... read more »

Former Formula One driver Marcus Ericsson has revealed that he is involved in the early stages of the build-up phase of the brand-new Cadillac F1 outfit. read more »

Ahead of the new season, it has emerged that Red Bull's brand-new wind tunnel is ahead of schedule, and it expected to be fully operational from the 2026 F1 season. read more »

Alpine has announced Castore as its new official team kit partner on a multi-year deal, with the partnership extending beyond providing apparel to the Formula 1... read more »

Mercedes get ready for brand new dawn and their post-Hamilton future. read more »

Mercedes has confirmed Adidas as an official team partner with the fashion brand signing a multi-year deal to provide kit for the entire squad.The announcement has been... read more »

Adidas takes over from rival brand Puma as the Mercedes F1 team's new clothing partner. read more »

McLaren CEO Zak Brown has revealed he wanted to turn the team's brand away from the "Darth Vader" image created by Formula 1 titan Ron Dennis. The post Zak Brown... read more »

Ahead of the 75th season of Formula One, the sport has announced the departure of one of its global partners, Rolex which will be replaced by another luxury watch brand, TAG Heuer. read more »

Formula 1 will see an iconic brand return as official timekeeper in F1 2025... read more »

Williams Racing has announced a new licensing partnership with premium cyclewear brand Pedal Mafia, bringing the team's championship-winning heritage from four wheels to two. read more »

Lewis Hamilton has outlined the new year as one of "embracing new opportunities" as he begins life as a Ferrari Formula 1 driver.The Briton ended his 12-year... read more »

Red Bull has cut ties with long-term crypto sponsor Bybit ahead of the 2025 Formula 1 campaign, ending a deal worth a reported $150 million. The post Red Bull loses major... read more »

Following the post-season tyre test at Abu Dhabi, Pirelli will now use the data to analyse the performance of its brand-new C6 and pick out the tracks that will be best suited... read more »