More than a driver, could Lewis Hamilton be a Ferrari sponsor in F1 2025? read more »

Williams and Duracell have announced that their Formula 1 sponsorship deal will continue with a "multi-year" extension.Battery manufacturer Duracell has been a... read more »

"He brings sponsorship, and stability to the team. Verstappen is happy with him." read more »

Following a title sponsorship deal earlier this year, Ferrari will be bringing another significant sponsor on board from 2025 onwards. read more »

Formula 1 has announced a new multi-year sponsorship with American Express, which will expand Amex's partnership with the the pinnacle of motorsport from the Americas... read more »

Could Sergio Perez's billionaire backer sponsor Franco Colapinto? read more »

"The intention is to continue with Checo, wherever he is, we will be with him." read more »

Billionaire and Sergio Perez backer Carlos Slim Domit is considering pulling his Telemex company from the Red Bull Formula 1 sponsorship portfolio while simultaneously... read more »

American Express and Formula 1 have announced a new multi-year global sponsorship that will increase Amex's presence at F1 races. The post F1 announces multi-year global... read more »

American Express has become an official partner of Formula 1 after expanding its sponsorship deal with the series.Having previously been a regional partner in the Americas,... read more »

Formula 1's Las Vegas Grand Prix has added Duracell to its partner roster, with the battery company sponsoring one of the street circuit's DRS zones.Duracell says its... read more »

From the hazy, heady days of tobacco giants to the cryptic crypto currency courtships of recent years, Formula 1 has always relied on sponsorship revenue for a significant... read more »

On the surface, Orion180 teaming up with Haas is an obvious fit: two American brands looking to work together in a country where Formula 1 has never been bigger - but the... read more »

There was a time in the mid-1970s when Rupert Keegan, who has died aged 69 after a long battle against cancer, was hailed as the next James Hunt. The similarities were obvious:... read more »

The French luxury conglomerate LVMH is approaching a major sponsorship deal with Formula 1, according to a report. LVMH, a Paris-based company boasts a wealth of brands, 75 to... read more »

Tech giants Lenovo has been announced as a race title sponsor for Formula 1 for the next two seasons, in an agreement which will see the it become a title sponsor for two so... read more »

Formula 1 have confirmed a new sponsorship deal for 2025 with a global brand that recently ended their long-term partnership with Ferrari. read more »

The growing relevance of the United States to Formula 1 was a major catalyst in Santander becoming an official partner to the series, Autosport has learned.Santander has signed... read more »

Santander and Ferrari will end their sponsorship agreement at the end of 2024 as the reported $60million a year deal comes to an end.A three-year contract was agreed in 2021,... read more »

Join Jon Noble and Dutch native Ronald Vording as they delve into the excitement of the Dutch Grand Prix at Zandvoort. Together, they explore the intense title battles between... read more »

Haas has settled its ongoing sponsorship dispute with Uralkali after the team’s former title sponsor made a bid through Dutch Courts to seize the American Formula 1 team’s... read more »

Former Haas sponsor Uralkali has made a bid in the Dutch courts to seize the Formula 1 team's assets - including cars and other equipment - over an outstanding... read more »

Williams boss James Vowles believes the signing of Carlos Sainz will help push the team’s Formula 1 sponsorship portfolio to another level from next season. In Sainz, Williams,... read more »

Audi’s developing Formula 1 project is closing in on a sponsorship deal to secure German sports brand Adidas as its official apparel partner, according to a report.... read more »

Global payment card provider Mastercard has returned to Formula 1 sponsorship by inking a deal with McLaren.Mastercard had been known to be exploring an F1 return for some... read more »