For running along the side of the cockpits of the MCL36, and obvious from the on-board cameras, are dynamic digital panels that change to display a range of different sponsor... read more »

McLaren Racing has today announced a new agreement with Seamless Digital and the McLaren Formula 1 Team which will bring digital advertising technology to F1 cars. read more »

In a first for Formula 1, McLaren have announced a deal with Seamless Digital which will see it embed digital screens on its two Formula 1 cars throughout the remainder of the... read more »

As part of an exclusive deal that the Woking-based squad has signed with British company Seamless Digital, both McLaren cars will run with the new technology in practice... read more »

From fan engagement and financial management to boosting performance on and off the track, Cognizant helps Aston Martin F1 operate at the forefront of digital innovation so we... read more »

Codemasters® and Electronic Arts Inc. (NASDAQ: EA) today unveiled the EA SPORTS F1® 22 launch trailer ahead of the digital-only Champions Edition, releasing tomorrow on... read more »

It's a digital battle for our boys in Baku! In the latest edition of Head 2 Head, Nicky and Alex battle it out in an emoji quiz – who will come out on top this week?... read more »

Upon arriving in the F1 paddock on Thursday, F1 Digital staff were seen working with a pair of robots that move on wheels and have a flat screen at the top fitted with a... read more »

In collaboration with team sponsor FTX, the cryptocurrency exchange, a range of digital collectibles have been released for the Miami weekend.These include special designs from... read more »

Alpine F1 Team have announced that data.ai will be an official partner and digital data partner of the team for the 2022 FIA Formula 1 World Championship. The new partnership... read more »

Crash.net F1 Digital Editor Lewis Larkam analyses what we learned from the second and final pre-season test ahead of the 2022 season. read more »

There has been a boom in involvement of crypto sponsors in F1 over recent years, with the vast majority of the grid now sponsored by digital currency companies.Most recently,... read more »

What does it take to create a digital VFX car launch for our AT03? Go behind the scenes and see just how we were able to fuse a virtual world with real life! Follow us on your... read more »

Crash.net F1 Digital Editor Lewis Larkam analyses what we learned from the opening pre-season test ahead of the 2022 season.  read more »

Formula One's Swiss-Italian outfit Alfa Romeo F1 Team ORLEN has confirmed DRF Bets as the team's online and mobile wagering platform partner. DRF Bets is part of... read more »

Formula 1 has reported its TV, digital and attendance figures for 2021, with 108.7m viewers watching the title-deciding event in Abu Dhabi, the largest audience of the season.... read more »

The Grove-based squad pulled the covers off what appears to be an FW44 showcar during a digital event.As the team heads into the new rules era, it has tweaked its colourscheme... read more »

And while AlphaTauri elected to go down the Haas route and only reveal some digital renders, what we can see already points to the AT03 having some design individuality thanks... read more »

Web 3, NFT, Metaverse... A vocabulary that we hear more and more around us and that is taking up more and more media space every day. And while the development of unique... read more »

Aston Martin has presented the car with which it will compete in the upcoming Formula 1 season. The outfit took the wraps off its AMR22 at its Gaydon road car facility on... read more »

Crash.net F1 digital editor Lewis Larkam analyses Lando Norris' commitment to McLaren and explains how his new deal came together.  read more »

In the last few days, Ferrari declared in an earnings call that it is keeping an eye on the opportunities that could be open to it in the NFT marketplace.Ferrari CEO Benedetto... read more »

Williams has become the final Formula 1 team to communicate its launch plans for the 2022 season. Its new car, the FW44, is due to be presented as part of a digital launch next... read more »

In a series of digital renders, Haas today unveiled the design and livery of its brand-new VF-22 challenger. read more »

The team confirmed on Wednesday that its new car, named the C42, will be officially launched on 27 February - two days after the opening test comes to an end.According to Alfa... read more »