Heineken representative Bram Westenbrink has revealed the reason why the Dutch beer company has chosen three-time world champion Max Verstappen as its ambassador. read more »

No team has experienced turmoil in the 2024 Formula 1 campaign quite like the Anglo-French Alpine outfit. The Enstone-Viry squad started overweight and at the back of the... read more »

Pierre Gasly has admitted that Alpine’s decision to overhaul its Formula 1 technical structure came as a “surprise” despite the team’s poor start to the 2024 season. Ahead of... read more »

Alpine started the season in Bahrain with the slowest car on the grid after finishing the 2023 season in sixth place.The Enstone squad soon realised in the simulator that its... read more »

Alpine announced on Monday that it will henceforth have three technical directors, with responsibilities shared by Joe Burnell (engineering), David Wheater (aerodynamics) and... read more »

Renault-owned Alpine announced another managerial shake-up on Monday with three new bosses replacing technical director Matt Harman and aerodynamics head Dirk de Beer, who have... read more »

The Alpine Formula 1 squad announced Monday that it is introducing a new three-pronged technical structure, with key figures Matt Harman and Dirk de Beer leaving the... read more »

It emerged over the Bahrain GP weekend that technical director Matt Harman and head of aerodynamics Dirk de Beer had tendered their resignations, although the former was still... read more »

Alpine rocked as technical director Matt Harman and head of aerodynamics Dirk de Beer quit read more »

Ferrari have raised a glass to a new sponsorship deal with premium Italian beer Peroni Nestro Azzurro 0.0%, marking the beginning of a multi-year collaboration starting from... read more »

Peroni Nastro Azzurro 0.0% has announced a multi-year global partnership with the Ferrari Formula 1 team and also the Ferrari Challenge Trofeo Pirelli series. The premium... read more »

Estrella Galicia 0.0 has maintained its involvement in Formula 1 by returning to McLaren as the team’s official beer partner from 2024 after three years of sponsoring Ferrari.... read more »

In an unusual merry-go-round of beers, the Maranello team is in turn replacing the departed sponsor with Peroni, the top Italian non-alcoholic brand that was previously with... read more »

Ferrari have recently confirmed that they have terminated a longstanding F1 partnership with non-alcoholic beer brand Estrella Galicia following a three-year collaboration... read more »

After leaving Mercedes at the end of 2021, Bottas has been enjoying the relaxed atmosphere at what is currently the Alfa Romeo team.Last weekend, during the summer break,... read more »

Alfa Romeo F1 driver Valtteri Bottas has explained why he took part in a bike race dressed as Duffman from The Simpsons.  read more »

Formula 1 sponsor Heineken's motto is, "We don't just sell beer, we sell fun." And that's certainly what one race winning driver is having in the... read more »

The TV presenter made the commitment on social media after Ocon qualified fourth and started third in Monaco, noting during the race: "Come on Alpine. I'll buy you... read more »

Jeremy Clarkson is set for a costly round after promising to buy Alpine F1 staff beers if Esteban Ocon finished on the podium at the Monaco Grand Prix.  read more »

Yuki Tsunoda will be working to build-up his fitness over the off-season, rather than enjoying a beer. read more »

Scuderia Ferrari have announced that they have signed partnership agreements with the Swiss luxury watchmaking brand, Richard Mille and Estrella Galicia, the Spanish premium... read more »

Bringing passion and flair to the F1 grid.  read more »

Ferrari has signed a long-time sponsor of Carlos Sainz in Spanish non-alcoholic beer Estrella Galicia 0,0. read more »

With the team out in Germany last weekend, our friends at Estrella Galicia 0,0 thought it was the perfect opportunity to test Carlos and Lando’s knowledge of all things beer... read more »

Renault team principal Cyril Abiteboul has revealed he can at least choose the size and location of a tattoo that came as a result of a beer-fuelled bet with Daniel Ricciardo. read more »