Rolex will become a major long-term partner of Formula 1 from the 2013 season onwards, taking on the titles of Official Timekeeper and Official Timepiece. The Swiss-based... read more »

Lewis Hamilton and Sebastian Vettel have been forced to modify their helmets in Austin for two very different reasons. The McLaren driver showed off his new helmet during... read more »

The Sauber F1 Team and Chelsea Football Club are set to announce a joint sponsor - the first such deal since the two teams joined forces. The pair formed a partnership in April... read more »

Kimi Raikkonen did not announce his plans for the 2013 season as he turned 33 on Wednesday. A viral video on the internet, posted by an advertising agency that works with the... read more »

Revenues at Prism, the largest sponsorship agency owned by advertising group WPP, increased more than four times last year thanks to a string of new client signings including... read more »

David Campbell's short-lived role in formula one netted him about $10 million, it has emerged. Famous for transforming London's O2 Arena, Campbell was appointed by... read more »

Mark Webber has waded into a social media storm over Australian coverage of Formula 1, using his might to force a u-turn on their unfavourable scheduling. Network Ten, which... read more »

It's a case of follow the money, as we reveal that the 2010 Bahrain GP generated advertising exposure well above the race average for the year. read more »

Ferrari has released a brief statement confirming that it has lengthened its association with Phillip Morris International, parent company of Marlboro. The two companies have... read more »

Ferrari has extended its collaboration with tobacco company Philip Morris through to the end of 2015, despite cigarette advertising being banned in the sport read more »

It has been announced that multinational energy company Shell has become the Official Title Sponsor of the Belgian Grand Prix, meaning the majority of trackside advertising... read more »

Gerard Lopez, Chairman of the Lotus Renault GP team, has silenced those who claim his cars are contributing to subliminal advertising by resembling the colours of John Player... read more »

Renault has dismissed suggestions its new livery risks breaching laws banning tobacco advertising read more »

Allsport Management, the company which runs Formula One's corporate hospitality and trackside advertising has announced that founder Patrick McNally is to retire next year. read more »